Advertising
Traffic.com offers advertisers the unique ability to work with one source to promote their brands across multiple media platforms with messages tied to useful, relevant content consumers need multiple times per day.
Traffic.com advertising customers reach, engage, and transact with their target audience whether on-air, online, or on-the-go in valuable and compelling ways.
TELEVISION: Traffic.com’s NeXgen system provides a fully integrated graphics system in real-time. The system features powerful functionality and instant updates providing up-tothe-
minute traffic information. The NeXgen system provides 2D, Skyview, 2D Mapping as well as enabled 3D Maps and 3D Fly-Over capabilities which gives viewers compelling images for meaningful real-time traffic information.
Traffic.com offers fixed position :10 and :30 sponsorship opportunities during local programming at prime viewing hours. Traffic Pulse targets the nations top markets currently reaching over 46 million households (43% of the US) and 86% of TV Homes in the top 26 DMA’s.
RADIO: Traffic.com delivers highly rated Traffic, Sports, News, Weather and Information sponsorship opportunities to advertisers
in more than 100 markets. Offering :10 second commercial sponsorships, Traffic.com is capable of delivering both national and local advertising programs with markets, stations, and parameters customized to meet your specific goals.
Television and Radio Advertising Fast Facts:
- Customer list includes independent radio stations in the top 100 markets, over 50 television and cable stations (including all of the Viacom–owned CBS and UPN television stations)
- Offering :10 and :30 commercial sponsorships (depending on the market) during prime listening and viewing hours
- Traffic.com offers advertisers the ability to “surround” the active commuter when ever and where ever they are with cross platform sponsorship opportunities on Radio, Television, Internet and Cellular phones
ONLINE: The Traffic.com Web site offers advertisers the ability target an online audience of regular commuters. With traffic content provided for 35 major market areas and with my Traffic.com personalization features, clients’ branding can be targeted locally and in context of a user’s activity. Advertisers can associate their messages with accurate, real-time information accessed multiple times per day.
MOBILE: Personalized products allow advertisers to deliver their messages to users while they’re on-the-go. The value of promoting to a mobile audience is realized with delivery of billboards with voice alerts for traffic conditions along a user’s drive, or with integrated promotions delivered by an automated voice system
offering dynamic traffic updates. Traffic.com mobile advertising gets the message to users when and where it is optimal for an advertiser’s
specific campaign.
TRAFFIC.COM INTERACTIVE AUDIENCE:
Monthly Impressions - 15,400,000
Unique Visitors* - 1,235,000
Email Alert Users - 110,000+
Alerts Sent Monthly - 450,000+
Monthly Impressions per Alert User - 42.7
DEMOGRAPHICS*:
51.8% men / 48.2% women
Persons Age 18+: 98.7%
Persons Age 35-64: 66.5%
Persons Age 25-49: 54.7%
Persons Age 18-34: 19.7%
Household income:
$60K + 72.8% Index 141
$75K + 61.3% Index 162
$100K + 43.4% Index 204
* Source: comScore MediaMetrix December 2005