Advertising: Interactive
ONLINE: The Traffic.com Web site, email alerts, and
voice alerts products offers advertisers the ability to target an online audience of regular commuters with traffic content provided for major metropolitan areas across the U.S. and with MyTraffic™ personalization features, clients’ branding can be targeted locally and in context of a user’s activity. Advertisers can associate their messages with accurate, crucial, real-time information.
MyTraffic allows users to personalize and automatically receive
real-time traffic information for their desired cities and routes. Our flow data enables many of the customized my traffic.com reports to contain speeds, travel times and delay times, including the slowest speeds on the route. Once signed up for MyTraffic services,
users can arrange to receive criteria-based e-mail or phone alerts of current traffic conditions on personalized routes, delivered by e-mail to their desktop or mobile device or by voice alerts to their phone.
MyTraffic on-demand services include a toll FREE hotline at 1-866-MY-TRAFC or Text Message SMS city traffic reports.
MOBILE: Personalized allow advertisers to deliver their messages to users while they’re on-the-go. The value of promoting to a mobile audience is realized with delivery of billboards with
voice alerts for traffic conditions along a user’s drive, or with integrated promotions delivered by an automatedvoice system offering dynamic traffic updates. Traffic.com mobile advertising gets the message to users when and where it is optimal for an advertiser’s specific campaign.
We deliver our customized MyTraffic traffic information to PDA devices and cell phones. Mobile services include:
- Mobile E-mail Alerts — plain text updates for users’ primary drive designed for use on a mobile e-mail device
- Phone Alerts — updates by phone when there are delays along users’ routes at exactly the user-defined times
- Toll FREE Traffic Hotline — 1-866-MY-TRAFC provides up-to-the-minute traffic information on-demand
- Real-time Text Message SMS City Traffic Reports — by simply entering a city code, users can obtain instant traffic updates for their city.
- Traffic.com Wireless Web — access all of Traffic.com via WAP-enabled phone or device at http://mobi.traffic.com.
INTERACTIVE AUDIENCE*:
Monthly Impressions 40,000,000
Unique Visitors 2,000,000
Alerts Sent Monthly 4,500,000
Monthly Impressions per Alert User 58
DEMOGRAPHICS**:
Men 54.6%
Women 45.4%
Persons Age 35-64: 57.4%
Persons Age 25-49: 57.5%
Persons Age 18-34: 34.3%
HOUSEHOLD INCOME**:
$60K + 63.2% Index 121
$75K + 48.3% Index 118
$100K + 23.6% Index 102
* Traffic.com, Inc.
** SOURCE: comScore Media Metrix Data June, 2007