Advertising
Traffic.com offers advertisers the unique ability to work with one source to promote their brands across multiple media platforms with messages tied to useful, relevant content consumers need multiple times per day.
Traffic.com advertising customers reach, engage, and transact with their target audience whether on-air, on-line, or on-the-go in valuable and compelling ways.
TELEVISION: Traffic.com’s NeXgen system provides a fully integrated graphics system in real time. The system features powerful functionality and instant updates providing up-tothe-
minute traffic information. The NeXgen system provides 2D, Skyview, 2D Mapping as well as enabled 3D Maps and 3D Fly-Over capabilities which gives viewers compelling images for meaningful real-time traffic information.
Traffic.com offers fixed position :10 and :30 sponsorship opportunities during local programming at prime viewing hours. Traffic.com targets the nations top markets currently reaching over 95% of the top 26 markets nationwide.
Protected by U.S. Patent No. 7,116,326
RADIO: Traffic.com delivers highly rated Traffic, Sports, News, Weather and Information sponsorship opportunities to advertisers
in more than 100 markets. Offering :10 second commercial sponsorships, Traffic.com is capable of delivering both national and local advertising programs with markets, stations, and parameters customized to meet your specific goals.
Television and Radio Advertising Fast Facts:
- Customer list includes more than 130 independent radio stations in the top 100 markets, over 65 television and cable stations (including all of the Viacom–owned CBS and UPN television stations)
- Offering :10 and :30 commercial sponsorships (depending on the market) during prime listening and viewing hours
- Traffic.com offers advertisers the ability to “surround” the active commuter when ever and where ever they are with cross platform sponsorship opportunities on Radio, Television, Internet, Mobile Devices and Cellular phones
ONLINE: The Traffic.com Web site offers advertisers the ability target an online audience of regular commuters. With traffic content provided for all major U.S. metropolitan areas and with MyTraffic™ personalization features, clients’ branding can be targeted locally and in context of a user’s activity. Advertisers can associate their messages with crucial, accurate, real-time information accessed multiple times per day.
MOBILE: Personalized Traffic.com services allow advertisers to deliver their messages to users while they’re on-the-go. Mobile advertising opportunities are available via Traffic.com's:
- Mobile Email Traffic Alerts and Scheduled Reports
- Phone Traffic Alerts and Scheduled Reports
- On-Demand SMS Text Message City Traffic Reports
- On-Demand Toll FREE Traffic Hotline at 1-866-MY-TRAFC
- Traffic.com Wireless Web (WAP) site via any Web-enabled device at http://mobi.traffic.com
The value of promoting to a mobile audience is realized with delivery of promotional and branding messages embedded in critical traffic news providing highly accurate, real-time conditions along a driver's route. In-the-moment advertising messages are delivered at pre-scheduled times or on-demand. Traffic.com mobile advertising gets the message to users when, where and how it is optimal for an advertiser’s specific campaign.
INTERACTIVE AUDIENCE*:
Monthly Impressions 40,000,000
Unique Visitors 2,000,000
Alerts Sent Monthly 4,500,000
Monthly Impressions per Alert User 58
DEMOGRAPHICS**:
Men 54.6%
Women 45.4%
Persons Age 35-64: 57.4%
Persons Age 25-49: 57.5%
Persons Age 18-34: 34.3%
HOUSEHOLD INCOME**:
$60K + 63.2% Index 121
$75K + 48.3% Index 118
$100K + 23.6% Index 102
* Traffic.com, Inc.
** SOURCE: comScore Media Metrix Data June, 2007