Company News
Traffic.com Announces New General Counsel
March 27, 2006
Wayne, PA—Traffic.com, Inc., a leading provider of accurate, real-time traffic information in the United States, today announced the appointment of Brian Sisko as Senior Vice President and General Counsel.
“We are thrilled to welcome Brian to Traffic.com during such a pivotal period of growth for the company,” said Robert N. Verratti, chief executive officer, Traffic.com. “His legal, corporate finance and general management background, extensive public company experience, and strategic insight further strengthen the depth of experience and leadership within our organization.”
In his new position, Mr. Sisko will oversee the legal and compliance functions for the Company. His duties will include management of the Company’s business affairs and SEC reporting functions. He will also be instrumental in the Company’s corporate finance activities, and will provide strategic advice and counsel to the executive leadership and board of Traffic.com.
Mr. Sisko comes to Traffic.com from Warp Technology Holdings, a public holding company for enterprise software businesses, where he served as Chief Operating Officer. He has also held high-level positions with organizations such as Katalyst, a venture capital and consulting firm; National Media Corporation, a public multimedia consumer product marketing company; and Klehr, Harrison, Harvey, Branzburg & Ellers LLP, a full-service law firm. Mr. Sisko also currently sits on the Board of Overseers of The Annenberg Center for the Performing Arts.
About Traffic.com
Traffic.com is a leading provider of accurate, real-time traffic information in the United States, based on the quality of its traffic data and the extent of its geographic coverage. Traffic.com offers detailed traffic information, including specific needs, travel times and delay times. A sophisticated traffic information management system allows Traffic.com to process information in real time and deliver customized reports to large numbers of radio, television, Internet, wireless and in-vehicle navigation system users. Traffic.com provides traffic information for 35 of the largest metropolitan areas in the United States, in such cities as Boston, Chicago, Houston, Los Angeles, New York, Philadelphia, San Diego and San Francisco. Traffic.com’s data services customers include Microsoft, The Weather Channel®, Motorola’s VIAMOTO™ Solutions, XM Satellite Radio and XM NavTraffic for the Acura RL and Cadillac CTS.
Forward-Looking Statement
This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Because these statements apply to future events, they are subject to risks and uncertainties that could cause actual results to differ materially, including Traffic.com’s history of operating losses, risks associated with its recently expanded business model, the substantial competition it faces, its ability to maintain advertiser relationships and attract additional advertisers, its dependency on government contracts, possible failure of its traffic information management system, and failure to protect its intellectual property or to defend against intellectual property claims of others. These and other risks are described in greater detail in Traffic.com’s filings with the Securities and Exchange Commission. Traffic.com may not actually achieve the goals or plans described in its forward-looking statements, and investors should not place undue reliance on these statements. Traffic.com disclaims any intent or obligation to update any forward-looking statements as a result of developments occurring after the date of this press release.
The Traffic.com logo is a trademark. Traffic.com is a registered trademark of Traffic.com, Inc. All other product or service names or marks are the property of their respective owners. © Traffic.com, Inc. 2006.