Company News
Traffic.com's Integration of Cellular Signaling Data in Salt Lake City Gets Green Light
March 31, 2006
Wayne, PA—Through Partnership With The Utah Department of Transportation, Traffic.com Will Provide Real-Time, Accurate Traffic Information With Free, Personalized Mobile Services To Drivers Traffic.com, Inc. (NASDAQ:TRFC), a leading provider of accurate, real-time traffic information in the United States, announced today that its inclusion of cellular signaling data as part of the provision of comprehensive, real-time traffic information in the Salt Lake City area has been approved by the Federal Highway Administration (FHWA).
Through FHWA's Transportation Technology Innovation and Demonstration (TTID) program, Traffic.com has partnered with the Utah Department of Transportation (UDOT) to build and operate a system of digital traffic information. This traffic data will be provided free to drivers and to UDOT for roadway planning purposes such as general operations, construction scheduling, severe congestion management, and predicting short-term traffic trends. Traffic.com, with its subcontractor Berkeley Transportation Systems, will also provide additional software management tools for UDOT.
As the traffic technology leader in major metropolitan areas across the U.S., Traffic.com has utilized numerous innovative traffic data collection methods, including advanced technologies like wireless digital traffic sensors, toll tag tracking, and GPS-derived data. This robust data engine allows Traffic.com to produce up-to-the-minute, comprehensive traffic information which can be delivered to consumers and partners across multiple platforms.
In the Salt Lake City area, Traffic.com will integrate another method of data collection by using traffic flow information from cell phone data, a kind of 'probe data.' Traffic.com will use technology from AirSage, a corporation that creates quality traffic information from anonymous cellular signaling data, to provide UDOT with real-time speed and travel times for major roads. The AirSage data will complement UDOT's existing CommuterLink(R) traveler information system, enhancing and reinforcing the traffic information produced. The project is expected to be in use within the next 18 months.
These new enhancements benefit Salt Lake City drivers by providing them with the real-time, customized traffic information they need for free - when, where and as often as they need it. Drivers can personalize and save their daily commutes or travel routes by visiting www.traffic.com and receive personalized traffic reports via the Company's my traffic.com suite of traffic service options, which include phone, Web, mobile and on-demand reports and alerts.
"Traffic.com continues to be at the forefront of traffic technology by adding cellular signaling data as another way to gather and distribute accurate, fully-comprehensive traffic information," said David L. Jannetta, president, Traffic.com, Inc. "This latest development reinforces that Traffic.com is leading the exploration and implementation of new technology solutions that deliver added value to drivers."
"We are pleased to extend the traffic gathering capabilities for Traffic.com and UDOT to offer a more comprehensive view of traffic conditions in Salt Lake City," added Cy Smith, president, AirSage, Inc.
About Traffic.com, Inc.
Traffic.com® is a leading provider of accurate, real-time traffic information in the United States, based on the quality of its traffic data and the extent of its geographic coverage. Traffic.com offers detailed traffic information, including specific speeds, travel times and delay times. A sophisticated traffic information management system allows Traffic.com to process information in real-time and deliver customized reports to large numbers of radio, television, Internet, wireless and in-vehicle navigation system users. Traffic.com provides traffic information for 35 of the largest metropolitan areas in the United States, in such cities as Boston, Chicago, Houston, Los Angeles, New York, Philadelphia, San Diego and San Francisco. Traffic.com's data services customers include Microsoft, The Weather Channel®, Motorola's VIAMOTO™ Solutions, XM Satellite Radio and XM NavTraffic™ for the Acura RL and Cadillac CTS.
This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Because these statements apply to future events, they are subject to risks and uncertainties that could cause actual results to differ materially, including Traffic.com's history of operating losses, risks associated with its recently expanded business model, the substantial competition it faces, its ability to maintain advertiser relationships and attract additional advertisers, its dependency on government contracts, possible failure of its traffic information management system, and failure to protect its intellectual property or to defend against intellectual property claims of others. These and other risks are described in greater detail in Traffic.com's filings with the Securities and Exchange Commission. Traffic.com may not actually achieve the goals or plans described in its forward-looking statements, and investors should not place undue reliance on these statements. Traffic.com disclaims any intent or obligation to update any forward-looking statements as a result of developments occurring after the date of this press release.
The Traffic.com logo and my traffic.com are trademarks, and Traffic.com is a registered trademark of Traffic.com, Inc. All other product or service names or marks are the property of their respective owners. © 2006 Traffic.com, Inc.