Company News
Traffic.com Announces Agreement To Integrate Traffic.com Technology & Content Into Future Microsoft Products & Services
February 21, 2006
Wayne, PA—Traffic.com, Inc. (NASDAQ: TRFC - News) a leading provider of accurate, real-time traffic information in the United States, today announced an agreement with Microsoft to integrate traffic technology and real-time content into various Microsoft products and services. This multi-year agreement paves the way for development of integrated traffic offerings delivered to users via the mobile phone or other devices. The companies expect the first products and services to be made available later this year.
“At Traffic.com, our strategy to deliver traffic content conveniently, accurately, and in real-time to consumers aligns well with products and services that Microsoft offers, or will offer, through the web and on mobile devices,” said Robert N. Verratti, chief executive officer, Traffic.com, Inc. “With significant exposure to Microsoft customers, we are excited about the opportunity to expand the ways in which consumers access dynamic, essential information, as well as the potential to provide innovative means to deliver targeted advertising.”
This agreement adds to the list of Traffic.com high-profile technology and content solutions customers such as Motorola, XM Satellite Radio, The Weather Channel, and Comcast.
About Traffic.com, Inc.
Traffic.com is a leading provider of accurate, real-time traffic information in the United States, based on the quality of its traffic data and the extent of its geographic coverage. Traffic.com offers detailed traffic information, including specific speeds, travel times and delay times. A sophisticated traffic information management system allows Traffic.com to process information in real-time and deliver customized reports to large numbers of radio, television, Internet, wireless and in-vehicle navigation system users. Traffic.com provides traffic information for 35 of the largest metropolitan areas in the United States, in such cities as Boston, Chicago, Houston, Los Angeles, New York, Philadelphia, San Diego and San Francisco. Traffic.com’s data services customers include The Weather Channel®, Motorola's VIAMOTO™ Solutions, XM Satellite Radio and XM NavTraffic for the Acura RL and Cadillac CTS.
This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Because these statements apply to future events, they are subject to risks and uncertainties that could cause actual results to differ materially, including Traffic.com’s history of operating losses, risks associated with its recently expanded business model, the substantial competition it faces, its ability to maintain advertiser relationships and attract additional advertisers, its dependency on government contracts, possible failure of its traffic information management system, and failure to protect its intellectual property or to defend against intellectual property claims of others. These and other risks are described in greater detail in Traffic.com’s filings with the Securities and Exchange Commission. Traffic.com may not actually achieve the goals or plans described in its forward-looking statements, and investors should not place undue reliance on these statements. Traffic.com disclaims any intent or obligation to update any forward-looking statements as a result of developments occurring after the date of this press release.
The Traffic.com logo and Traffic.com are registered trademarks of Traffic.com, Inc. All other product or service names or marks are the property of their respective owners. © 2006 Traffic.com, Inc