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Traffic.com Fuels Lexus Dealerships With Targeted Advertising For Eleven Major U.S. Metropolitan Areas
Traffic.com’s Unique, Cross-Platform Advertising Solutions Allow Lexus To Work With One Source To Advertise Across Multiple Media Platforms
March 22, 2006
Wayne, PA—Traffic.com, Inc. (NASDAQ: TRFC - News), a leading provider of accurate, real-time traffic information in the United States, today announced that it is partnering with Lexus, the number one luxury name plate in the U.S., on targeted, cross-platform advertising solutions for dealerships in eleven major U.S. metropolitan markets.
Traffic.com offers Lexus the unique ability to work with one source to promote its brand across multiple media platforms. Lexus’ messages are tied to useful, relevant content that consumers need multiple times per day via a variety of platforms including broadcast, Web, phone alerts, e-mail, and mobile device. The agreement currently includes Atlanta, Chicago, Denver, Houston, Los Angeles, Miami, Sacramento, San Francisco, Seattle, Tampa, and Washington, D.C.
Lexus’ cross-platform campaign has been launched in Los Angeles; advertising across Lexus’ other local markets will roll out during the next few weeks. With this agreement, Lexus is provided the opportunity to maximize local exposure to Traffic.com’s mobile traffic service users with a special direct connect service with which phone alert recipients are given an option to immediately connect to the closest Lexus dealership with a simple voice command or the press of a button.
“Traffic.com offers us a valuable opportunity to bring consumers useful and accurate traffic content across several media platforms, which ultimately allows us to provide a superior customer service experience to our clients,” said Jack Kendall, president of Westside Lexus and Northside Lexus in Houston.
“Traffic.com is unique in its ability to deliver cross-platform advertising options that serve a rapidly growing interactive audience and appeal to a wide range of demographics,” said Christopher Rothey, chief operating officer, Traffic.com. “Our partnership with Lexus is a solid example of our business model in which we provide valuable advertising solutions to clients by reaching and engaging their intended audiences through targeted advertising online, on-air, and on-the-go.”
In addition to being ideally positioned to provide unique, targeted advertising, Traffic.com has the capability to serve the automotive industry by providing real-time traffic data to in-vehicle navigation systems using its proprietary, sensor-based data collection and advanced processing technology systems. These in-dash navigation systems allow drivers to access up-to-the-minute traffic conditions, integrated traffic flow, congestion delays, and incidents, therefore enabling them to make accurate decisions about which routes to travel.
About Traffic.com, Inc.
Traffic.com is a leading provider of accurate, real-time traffic information in the United States, based on the quality of its traffic data and the extent of its geographic coverage. Traffic.com offers detailed traffic information, including specific speeds, travel times and delay times. A sophisticated traffic information management system allows Traffic.com to process information in real-time and deliver customized reports to large numbers of radio, television, Internet, wireless and in-vehicle navigation system users. Traffic.com provides traffic information for 35 of the largest metropolitan areas in the United States, in such cities as Boston, Chicago, Houston, Los Angeles, New York, Philadelphia, San Diego and San Francisco. Traffic.com’s data services customers include Microsoft, The Weather Channel®, Motorola's VIAMOTO™ Solutions, XM Satellite Radio and XM NavTraffic.
This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Because these statements apply to future events, they are subject to risks and uncertainties that could cause actual results to differ materially, including Traffic.com’s history of operating losses, risks associated with its recently expanded business model, the substantial competition it faces, its ability to maintain advertiser relationships and attract additional advertisers, its dependency on government contracts, possible failure of its traffic information management system, and failure to protect its intellectual property or to defend against intellectual property claims of others. These and other risks are described in greater detail in Traffic.com’s filings with the Securities and Exchange Commission. Traffic.com may not actually achieve the goals or plans described in its forward-looking statements, and investors should not place undue reliance on these statements. Traffic.com disclaims any intent or obligation to update any forward-looking statements as a result of developments occurring after the date of this press release.
The Traffic.com logo is a trademark, and Traffic.com is a registered trademark of Traffic.com, Inc. All other product or service names or marks are the property of their respective owners. © 2006 Traffic.com, Inc.