Company News
Traffic.com Announces Multi-Year Contract Renewal with Emmis Communications
Aggreement provides cross-platform traffic content solutions for Emmis radio stations in seven U.S. markets
February 13, 2006
Wayne, PA—Traffic.com, Inc. (NASDAQ:TRFC - News), a leading provider of accurate, real-time traffic information in the United States, today announced a multi-year contract renewal with Emmis Communications Corporation (NASDAQ:EMMS - News), a diversified media firm with radio broadcasting, television broadcasting, and magazine publishing operations.
Under the terms of this renewal, Traffic.com will provide a diverse suite of content and operational solutions to Emmis radio stations in seven U.S. markets: New York, Chicago, Los Angeles, Phoenix, St. Louis, Indianapolis, and Austin. In return, Traffic.com receives the right to sell a specified amount of cross-platform advertising, through on-air, online and on-the-go distribution channels, to national, regional, and local advertisers.
"Since 2001, Traffic.com has been providing real-time, quality traffic information to Emmis' listeners," said Robert N. Verratti, CEO, Traffic.com. "With our expanding services, technology and geographic coverage, Emmis can enhance its traffic products and thereby offer listeners more robust traffic services that reach them multiple times per day and can be delivered across many platforms."
Through this agreement, Emmis stations have the opportunity to take advantage of a span of Traffic.com services including:
- TrafficOne™ - Co-branded traffic information Web sites, residing directly on Emmis stations' Web pages
- Personalized Consumer Services - By visiting stations' traffic links, listeners can customize and save personal drives and receive alerts via e-mail, PDA or phone free of charge
- Traffic Pulse® Broadcaster - Advanced, Internet-delivered traffic information system which allows on-air talent to access real-time traffic data • On-Air Talent - Local or remote on-air talent provided by Traffic.com for Emmis stations' traffic broadcasts
- Multiple Data Sources - Including digital roadside sensors, local operations centers in Emmis markets, police scanners, emergency response communications, and aircraft
"Our listeners count on us for timely, accurate information, and our relationship with Traffic.com helps to further that relationship by providing information in a variety of platforms," said Rick Cummings, president of Emmis Radio.
About Traffic.com, Inc.
Traffic.com is a leading provider of accurate, real-time traffic information in the United States, based on the quality of its traffic data and the extent of its geographic coverage. Traffic.com offers detailed traffic information, including specific speeds, travel times and delay times. A sophisticated traffic information management system allows Traffic.com to process information in real-time and deliver customized reports to large numbers of radio, television, Internet, wireless and in-vehicle navigation system users. Traffic.com provides traffic information for 35 of the largest metropolitan areas in the United States, in such cities as Boston, Chicago, Houston, Los Angeles, New York, Philadelphia, San Diego and San Francisco. Traffic.com's data services customers include The Weather Channel®, Motorola's VIAMOTO(TM) Solutions, XM Satellite Radio and XM NavTraffic for the Acura RL and Cadillac CTS.
The Traffic.com logo and TrafficOne are trademarks, and Traffic.com and Traffic Pulse are registered trademarks of Traffic.com, Inc. All other product or service names or marks are the property of their respective owners. © 2006 Traffic.com, Inc.
This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Because these statements apply to future events, they are subject to risks and uncertainties that could cause actual results to differ materially, including Traffic.com's history of operating losses, risks associated with its recently expanded business model, the substantial competition it faces, its ability to maintain advertiser relationships and attract additional advertisers, its dependency on government contracts, possible failure of its traffic information management system, and failure to protect its intellectual property or to defend against intellectual property claims of others. These and other risks are described in greater detail in Traffic.com's filings with the Securities and Exchange Commission. Traffic.com may not actually achieve the goals or plans described in its forward-looking statements, and investors should not place undue reliance on these statements. Traffic.com disclaims any intent or obligation to update any forward-looking statements as a result of developments occurring after the date of this press release.