Company News
Traffic.com Continues Expansion in Philadelphia Market by Signing Additional Television and Radio Partners
New Agreements Deliver Real-Time, Cross-Platform Traffic Solutions to WPVI viewers and WMMR and WPEN listeners
February 28, 2006
Wayne, PA—Traffic.com, Inc., (NASDAQ:TRFC - News), a leading provider of accurate, real-time traffic information in the United States, today announced that it has been named as the exclusive traffic provider for Philadelphia's leading television station, WPVI-TV, and two Greater Media radio stations in the Philadelphia Market - WPEN-AM and WMMR-FM.
Through these multi-faceted agreements, Traffic.com® provides valuable traffic information - featuring travel speeds, delay times, traffic density, and congestion levels - to these broadcast partners. The stations can also benefit from Traffic.com's TrafficOne™ solution, a co-branded traffic Web site that offers cross-platform, personalized services to their viewers and listeners.
Viewers and listeners can visit the stations' Web sites at www.6abc.com, www.sportstalk950.com and www.wmmr.com anytime to link to instant traffic information from the Traffic.com Web site. Free of charge, users will be able to personalize and save their daily commutes or travel routes and receive personalized traffic reports via the company's my traffic.com suite of traffic services. Registered users of my traffic.com have the ability to receive accurate and up-to-the-minute traffic information by calling a traffic hotline, scheduling alerts to their cell phones, receiving mobile e-mail alerts, and setting up e-mail reports to their desktops.
Traffic.com has provided the stations with proprietary technology to support their traffic broadcasts. WPVI uses Traffic.com's NeXgen™ solution, a powerful and exciting graphical depiction of real-time traffic conditions on Philadelphia roadways. Greater Media radio stations use Traffic.com's Broadcaster™ service, an Internet-delivered traffic information system that allows on-air radio talent to access, edit, and prioritize traffic data up to the minute of a traffic broadcast.
"As a Philadelphia-based company, Traffic.com is pleased to welcome market leaders like WPVI-TV and the Greater Media family as new additions to our growing list of broadcast media partners," said Robert Verratti, chief executive officer, Traffic.com.
"This is a great partnership for us," said Bob DeBlois, station manager, Greater Media Sports Talk 950-AM. "This technology will help our listeners on a daily basis. They will be amazed with the real-time quality traffic information that will help make their lives a little easier."
Traffic.com information is provided to Philadelphians from other high-profile partners such as The Weather Channel®, XM Satellite Radio, and Philadelphia's NBC10 and CBS3 News with traffic reporters John Ogden and Bob Kelly, respectively. Last year, Traffic.com also announced a broadcast partnership with UPN 57 (WPSG-TV), a CBS-owned Viacom television station, to produce Wake UP News, a new, fast-paced, headline traffic, weather and news service targeting the fast-paced audience of Philadelphia commuters. Traffic.com continues to expand its client base of broadcast markets and affiliates by now serving nearly 50 TV clients and over 100 radio clients throughout the U.S.
About Traffic.com, Inc.
Traffic.com is a leading provider of accurate, real-time traffic information in the United States, based on the quality of its traffic data and the extent of its geographic coverage. Traffic.com offers detailed traffic information, including specific speeds, travel times and delay times. A sophisticated traffic information management system allows Traffic.com to process information in real-time and deliver customized reports to large numbers of radio, television, Internet, wireless and in-vehicle navigation system users. Traffic.com provides traffic information for 35 of the largest metropolitan areas in the United States, in such cities as Boston, Chicago, Houston, Los Angeles, New York, Philadelphia, San Diego and San Francisco. Traffic.com's data services customers include The Weather Channel®, Microsoft, Motorola's VIAMOTO(TM) Solutions, XM Satellite Radio, and XM NavTraffic for the Acura RL and Cadillac CTS.
This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Because these statements apply to future events, they are subject to risks and uncertainties that could cause actual results to differ materially, including Traffic.com's history of operating losses, risks associated with its recently expanded business model, the substantial competition it faces, its ability to maintain advertiser relationships and attract additional advertisers, its dependency on government contracts, possible failure of its traffic information management system, and failure to protect its intellectual property or to defend against intellectual property claims of others. These and other risks are described in greater detail in Traffic.com's filings with the Securities and Exchange Commission. Traffic.com may not actually achieve the goals or plans described in its forward-looking statements, and investors should not place undue reliance on these statements. Traffic.com disclaims any intent or obligation to update any forward-looking statements as a result of developments occurring after the date of this press release.
The Traffic.com logo, TrafficOne, NeXgen, and Broadcaster are trademarks, and Traffic.com and Traffic Pulse are registered trademarks of Traffic.com, Inc. All other product or service names or marks are the property of their respective owners. © 2006 Traffic.com, Inc.