Company News
Traffic.com is AOL's Choice for Nationwide, Real-Time Traffic Content
July 13, 2006
Wayne, PA—Traffic.com, Inc. (NASDAQ: TRFC - News), the leading provider of personalized traffic information for drivers coast to coast, today announced the signing of a multi-year agreement with AOL to deliver its TrafficOne™ solution to the AOL.com and AOLCityGuide.com Web sites. The AOL agreement marks yet another Traffic.com selection by a high-profile, global brand for the delivery of free consumer traffic services supported by a content-driven, cross-platform advertising model designed for highly relevant, locally pinpointed advertising.
“We are aggressively pursuing business partnerships that help us reach consumers with useful localized, real-time content. I am therefore very pleased to announce AOL as our newest TrafficOne partner,” said Robert N. Verratti, chief executive officer, Traffic.com, Inc. “The world’s leading providers of consumer interactive services and innovative advertising solutions, such as AOL, are choosing Traffic.com’s personalized traffic services that improve commuting and travel.”
The co-branded AOL-Traffic.com traffic content will be promoted across the AOL Network of sites and will be accessible on AOL.com and AOLCityGuide.com sites. Detailed, accurate traffic information for major metropolitan areas across the U.S. will include Traffic.com’s incident, flow data, and Jam Factor® reports and trending measurements. The my traffic.com™ suite of services will provide this information to AOL users online, on-demand or on-the-go, giving drivers exactly the information they need--when, where and how they want.
TrafficOne is a comprehensive, efficient co-branded solution for businesses and Web sites that choose to offer free, daily, personalized traffic content to their users. Traffic.com supports more than 130 co-branded business partners including television and radio stations, newspaper, portal, and specialized local Web sites. Partners include: WPVI-TV, WBAL-AM, Baltimore Sun, Chicago Tribune, and city-yellowpages.com. Consumers enjoy Traffic.com services free of charge courtesy of an innovative ad model that gives advertisers access to highly targeted, cross-platform channels including TV, radio, online and mobile content delivery.
With Traffic.com’s flexible, scalable technology, deeper content integration is possible and has been implemented by customers including the Web’s most popular consumer portals and content sites like The Weather Channel. Traffic.com clients such as Garmin International, Motorola’s VIAMOTO, and NAVTEQ for XM Satellite Radio in-vehicle solutions are using Traffic.com’s advanced API-based solutions for client-designed applications and complete customization.
About Traffic.com
Traffic.com® is the leading provider of personalized traffic information for drivers coast to coast. Through the industry’s most comprehensive data collection infrastructure, Traffic.com offers consumers real-time customized traffic reports in 40 major metropolitan markets. These personalized consumer reports are complete with predictive traffic trends, vehicle speeds, congestion levels, travel times, and delay times delivered via web, wireless device, radio, television, and in-vehicle navigation systems. Traffic.com’s ability to distribute traffic information via specialized data feeds and across multiple platforms creates unique, cross-platform branding opportunities for advertisers, enabling them to expand their reach and target consumers with useful, relevant content multiple times per day. Traffic.com's growing list of business partners includes Microsoft, The Weather Channel®, Comcast, Garmin International Inc., Motorola's VIAMOTO™ Solutions, and XM Satellite Radio.
Forward-Looking Statement
This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Because these statements apply to future events, they are subject to risks and uncertainties that could cause actual results to differ materially, including Traffic.com’s history of operating losses, risks associated with its recently expanded business model, the substantial competition it faces, its ability to maintain advertiser relationships and attract additional advertisers, its dependency on government contracts, possible failure of its traffic information management system, and failure to protect its intellectual property or to defend against intellectual property claims of others. These and other risks are described in greater detail in Traffic.com’s filings with the Securities and Exchange Commission. Traffic.com may not actually achieve the goals or plans described in its forward-looking statements, and investors should not place undue reliance on these statements. Traffic.com disclaims any intent or obligation to update any forward-looking statements as a result of developments occurring after the date of this press release.
The Traffic.com logo, TrafficOne and my traffic.com are trademarks and Traffic.com and Jam Factor are registered trademarks of Traffic.com, Inc. All other product or service names or marks are the property of their respective owners. © Traffic.com, Inc. 2006