Company News
September 21, 2005
Wayne, PA— In response to the growing demand for convenient, up-to-the-minute traffic solutions, Traffic.com, a leading provider of accurate, real-time traffic information in the United States, offers an array of innovative products to its radio customers. Traffic.com will showcase several new and enhanced solutions at its booth (#202) at the NAB Radio Show in Philadelphia September 21-23.
They include:
HD Radio™ – With more than 2,500 radio stations across the country converting to the HD Radio system and over 500 HD Radio broadcasters already on-air, HD Radio is changing the way listeners receive traffic information. In collaboration with iBiquity Digital Corporation, Greater Media, Inc., Broadcast Electronics, and WBEN-FM, Traffic.com will be showcasing a live on-air demonstration of their traffic technology, including real-time roadway conditions to booth visitors via an HD Radio receiver. NAB Radio Show attendees will gain critical information needed to prepare for the future of traffic datacasting.
TrafficOne™ – Offering ways for radio stations to increase their Web site interactivity, listener branding and online reach, Traffic.com is announcing TrafficOne, a new co-branded Web site solution. TrafficOne offers radio stations the ability to provide their site visitors with the highest quality, up-to-the-minute traffic information and personalization services with my Traffic.com services – residing directly on the station’s own Web site. WBAL-AM, based in Baltimore, has implemented TrafficOne on their site, www.wbal.com, and will be featured via live demonstration.
Traffic.com Broadcaster – This Internet-delivered, real-time traffic information resource allows on-air talent to access up-to-the-minute traffic conditions, integrated traffic flow, congestion delays, and incidents, and to create customized reports in just minutes. The ease of editing and broadcaster-friendly interface allows information to be obtained and prioritized based on severity, length of delay, and/or location via this improved traffic solution.
WHEN:
Wednesday, Sept. 21, 2005, 5:00 – 8:00 p.m.
Thursday, Sept. 22, 2005, 8:30 a.m. – 3:00 p.m.
Friday, Sept. 23, 2005, 8:30 a.m. – 3:00 p.m.
WHERE:
Philadelphia Convention Center
1101 Arch St.
Philadelphia
Booth Exhibit # 202
About Traffic.com, Inc.
Traffic.com provides real-time traffic information and services to businesses and consumers via targeted solutions for the broadcast media, government, in-vehicle, Web, and wireless markets. A sophisticated traffic information management system allows Traffic.com to aggregate, normalize, and process multiple sources of data for flexible distribution across diverse mediums and devices--from mobile devices, to voice applications, to in-car devices, as well as unique radio and television offerings such as 3D traffic fly-throughs. A provider of highly differentiated content and technology to more than one hundred radio stations and more than forty television stations nationwide, Traffic.com's growing partner list includes The Weather Channel®, Motorola's VIAMOTO™ Solutions, XM Satellite Radio, XM NavTraffic for the Acura RL and Cadillac CTS, Cox Radio Stations, Bonneville Radio, Emmis Communications, and Viacom's CBS owned and operated television stations. In addition, Traffic.com provides up-to-the-minute, personalized, actionable information to consumers via its Web site, www.Traffic.com and its my Traffic.com services.
Traffic.com Drives Into The Future Of Radio With Innovative Traffic Products and Services