Company News
Traffic.com® Announces Free Premium Traffic Solutions for Drivers On-the-Go
Free Mobile Services Provide High-Value Opportunities for Localized, Targeted Advertising to ConsumersFebruary 8 , 2006
Wayne, PA—Traffic.com, Inc. (NASDAQ:TRFC - News), a leading provider of accurate, real-time traffic information in the United States, announced today that its personalized premium mobile services are now offered free of charge making them more accessible and convenient for drivers. As the Company's user base expands, Traffic.com advertisers will obtain increasingly broader exposure through both traditional online and new mobile advertising platforms, enabling them to reach consumers multiple times throughout the day.
"These free services are at the core of our expanded business model," said Robert Verratti, chief executive officer, Traffic.com, Inc. "We provide multiple outlets for free delivery of real-time traffic to our users and, at the same time, offer cross-platform branding opportunities for our advertising customers."
Traffic.com's customized traffic services give drivers in 35 U.S. major metropolitan areas the real-time traffic information they need - when, where and as often as they need it. Users can personalize and save their daily commutes or travel routes by visiting www.traffic.com. Following registration and the set up of custom traffic reports, users receive personalized traffic reports via the company's my traffic.com suite of traffic service options, which include:
- my traffic.com on-demand - allows drivers to call a traffic hotline at 1-866-MYTRAFC to get up-to-the minute traffic info for saved drives when and where drivers need it most
- my traffic.com phone alerts - gives drivers updates by phone when there are delays along specific route(s) at exactly the time(s) requested by the drivers
- my traffic.com mobile e-mail alerts - plain text updates for the primary drives designed for delivery to a mobile e-mail device and scheduled by the user
- my traffic.com desktop e-mail alerts - fully-formatted traffic reports delivered as scheduled including Jam Factor® indicators for all saved drives. A proprietary, color-coded, numerical system, Jam Factor offers consumers a look at current traffic conditions, with indication of worsening or improving trends, for their routes.
"Traffic.com is responding to consumer demand for easy-to-use and accurate traffic solutions with free, high-quality online and mobile services," continued Verratti. "Removing any barrier to consumer adoption of our services allows us to provide our advertising clients with localized, targeted platforms for their messages as well as providing the Company with increasing revenue opportunity."
First time users can register to receive free traffic reports via e-mail, phone or mobile device by visiting www.traffic.com and creating their customized traffic reports.
The Traffic.com logo is a trademark, and Traffic.com and Jam Factor are registered trademarks of Traffic.com, Inc. All other product or service names or marks are the property of their respective owners. (C) 2006 Traffic.com, Inc.
About Traffic.com, Inc.
Traffic.com provides real-time traffic information and services to businesses and consumers via targeted solutions for the broadcast media, government, in-vehicle, Web, and wireless markets. A sophisticated traffic information management system allows Traffic.com to aggregate, normalize, and process multiple sources of data for flexible distribution across diverse mediums and devices--from mobile devices, to voice applications, to in-car devices, as well as unique radio and television offerings such as 3D traffic fly-throughs. A provider of highly differentiated content and technology to more than one hundred radio stations and more than forty television stations nationwide, Traffic.com's growing partner list includes The Weather Channel®, Motorola's VIAMOTO™ Solutions, XM Satellite Radio, XM NavTraffic for the Acura RL and Cadillac CTS, Cox Radio Stations, Bonneville Radio, Emmis Communications, and Viacom's CBS owned and operated television stations. In addition, Traffic.com provides up-to-the-minute, personalized, actionable information to consumers via its Web site, www.Traffic.com and its my Traffic.com services.
This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Because these statements apply to future events, they are subject to risks and uncertainties that could cause actual results to differ materially, including Traffic.com's history of operating losses, risks associated with its recently expanded business model, the substantial competition it faces, its ability to maintain advertiser relationships and attract additional advertisers, its dependency on government contracts, possible failure of its traffic information management system, and failure to protect its intellectual property or to defend against intellectual property claims of others. These and other risks are described in greater detail in Traffic.com's filings with the Securities and Exchange Commission. Traffic.com may not actually achieve the goals or plans described in its forward-looking statements, and investors should not place undue reliance on these statements. Traffic.com disclaims any intent or obligation to update any forward-looking statements as a result of developments occurring after the date of this press release.