Company News
Traffic.com Launches Jam Cast Solutions To Deliver Real-Time Traffic Content For Audio And Video Broadcast on Digital Tier, Online, and Mobile Networks
April 25, 2006
Wayne, PA—Traffic.com, Inc. (NASDAQ: TRFC - News), a leading provider of accurate, real-time traffic information in the United States, announced Traffic.com® Jam Cast™ solutions today at NAB2006 (National Association of Broadcasters Conference) in Las Vegas. Jam Cast, designed for real-time content delivery over any digital medium, provides fully automated audio and video traffic reports. Traffic.com is demonstrating Jam Cast solutions live in its NAB Booth # C9615.
Jam Cast is a continuous, digitally managed and automatically updating traffic content system which adds to Traffic.com’s popular Web, radio, television, and wireless solutions. Building on Traffic.com’s concatenated speech capabilities for Internet and HD Radio® and the successful Traffic.com NeXgen™ two and three dimensional render-free flythrough technology, Jam Cast features dynamic, up-to-the-minute traffic reports and Jam Factor® indicators. Jam Factor, a proprietary graphical and numerical measurement, is a simple yet comprehensive means to convey current traffic conditions including drive times, delays, incidents, average speed and slowest speed along routes, as well as indication of worsening or improving congestion trends, for each route.
Jam Cast is available now for digital tier broadcast television, and will be available later this year for all other platforms. Across these emerging networks, Jam Cast traffic reports will provide benefit to consumers through real-time delivery online, on-air, and on-the-go. For example, before their drive home, commuters can obtain a broadcast-quality, overhead view of traffic conditions along their desired route accompanied by a voice report, delivered directly to their cell phone. This compelling display of useful, real-time information creates an engaging interaction with the audience, driving channel loyalty and repeat use.
“The release of this next evolution of our traffic solutions further demonstrates our commitment to anticipate the needs of our customers and the demands of consumers for automated digital content delivery,” said Robert Verratti, chief executive officer, Traffic.com, Inc. “In addition to breaking new ground in the delivery of real-time traffic information to consumers, Jam Cast offers yet another highly valued, relevant and geographically targeted opportunity for broadcasters as well as advertisers looking to promote their brands with content that is accessed multiple times per day.”
About Traffic.com
Traffic.com® is a leading provider of accurate, real-time traffic information in the United States, based on the quality of its traffic data and the extent of its geographic coverage. Traffic.com offers detailed traffic information, including specific speeds, travel times and delay times. A sophisticated traffic information management system allows Traffic.com to process information in real time and deliver customized reports to large numbers of radio, television, Internet, wireless and in-vehicle navigation system users. Traffic.com provides traffic information for 40 of the largest metropolitan areas in the United States, in such cities as Boston, Chicago, Houston, Los Angeles, New York, Philadelphia, San Diego and San Francisco. Traffic.com's data services customers include Microsoft, The Weather Channel®, Comcast, Motorola's VIAMOTO™ Solutions, XM Satellite Radio and XM NavTraffic.
Forward-Looking Statement
This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Because these statements apply to future events, they are subject to risks and uncertainties that could cause actual results to differ materially, including Traffic.com’s history of operating losses, risks associated with its recently expanded business model, the substantial competition it faces, its ability to maintain advertiser relationships and attract additional advertisers, its dependency on government contracts, possible failure of its traffic information management system, and failure to protect its intellectual property or to defend against intellectual property claims of others. These and other risks are described in greater detail in Traffic.com’s filings with the Securities and Exchange Commission. Traffic.com may not actually achieve the goals or plans described in its forward-looking statements, and investors should not place undue reliance on these statements. Traffic.com disclaims any intent or obligation to update any forward-looking statements as a result of developments occurring after the date of this press release.
The Traffic.com logo and Jam Cast trademarks and Traffic.com and Jam Factor are registered trademarks of Traffic.com, Inc. All other product or service names or marks are the property of their respective owners. © Traffic.com, Inc. 2006