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Traffic.com Unveils New Enhanced Digital And Mobile Real-Time Traffic Solutions At NAB2006
Live Television Broadcast Demo Takes Booth Visitors Behind The Scenes of Three Dimensional Traffic Reports
April 21, 2006
Wayne, PA—Traffic.com, Inc.(NASDAQ: TRFC - News), a leading provider of accurate, real-time traffic information in the United States, today announced it will showcase a series of new and enhanced digital and wireless real-time traffic solutions at The National Association of Broadcasters Conference (NAB2006) in Booth # C9615. The NAB2006 exhibits will be open April 24-27, 2006 in Las Vegas, Nevada at the Las Vegas Convention Center.
Traffic.com will feature its latest innovative and technology-driven traffic products to show attendees. A variety of interactive displays and live demonstrations will illustrate how Traffic.com delivers valuable traffic information on-air, online, and on-the-go through television, radio, mobile applications, and the Internet.
Featuring hourly live demonstrations of up-to-the-minute television traffic reports delivered via its NeXgen™ technology, Traffic.com will highlight the minimal effort, immediacy, and accuracy of this integrated, no-render graphics and data system. Reports delivered by an in-person traffic anchor will emphasize the flexible use of two and three dimensional city views to instantly display current traffic conditions with city fly-throughs and satellite imagery. The live traffic newscasts will allow visitors to discover how traffic data is collected, analyzed and transformed into the compelling graphical, real-time traffic information broadcast on local news programs across the country. This interactive traffic showcase will conclude with traffic trivia questions and prizes.
Complementing the live traffic report demo, booth visitors will be led behind-the-scenes to learn how Traffic.com collects and distributes its real-time traffic data, and how drivers and broadcasters can use this traffic data best tailored to their needs. The following Traffic.com products will be showcased:
Traffic.com Booth # C9615
- Jam Cast™: This new service is designed to dynamically output traffic reports in high-quality audio and video for use with digital television and radio channels, the Web, and/or wireless devices.
- TrafficOne™: This co-branded Internet content solution provides Web sites with free my traffic.com interactive personalization features as well as email and mobile services.
- NeXgen™: This fully-integrated data-to-map and graphics system delivers one-of-a-kind real-time traffic content to broadcasters via 2D, Skyview, and 3D views.
- Broadcaster: Internet-delivered and designed by on-air talent for on-air talent, Broadcaster provides listeners with drive times, incidents, and delays when and where they need it most.
Broadcast Electronics Booth # N1808
- RDS & HD Radio® Feeds: By using existing AM/FM broadcasting capabilities, Traffic.com provides real-time, accurate traffic content feeds for digital radio channels. This demo area will showcase the capabilities of HD and RDS data feeds both in navigation devices graphically showing traffic flow and in text-based HD radios replacing title/artist text.
Finally, Traffic.com will discuss the value of real-time traffic information, its impact on the consumer, and the ability of businesses and consumers to stay connected in today’s wireless world at the Managing Your Digital Radio Bandwidth Conference on April 25th at the Las Vegas Convention Center, Room S227. Joseph Reed, chief information officer, Traffic.com, will present Real-Time Traffic Data: The Value Proposition from 10:30 – 11:00 a.m. For more information on this session, please visit http://www.nabshow.com/Conferences/sessiondetail.asp?id=1204022.
About Traffic.com
Traffic.com® is a leading provider of accurate, real-time traffic information in the United States, based on the quality of its traffic data and the extent of its geographic coverage. Traffic.com offers detailed traffic information, including specific speeds, travel times and delay times. A sophisticated traffic information management system allows Traffic.com to process information in real-time and deliver customized reports to large numbers of radio, television, Internet, wireless and in-vehicle navigation system users. Traffic.com provides traffic information for 40 of the largest metropolitan areas in the United States, in such cities as Boston, Chicago, Houston, Los Angeles, New York, Philadelphia, San Diego and San Francisco. Traffic.com's data services customers include Microsoft, The Weather Channel®, Comcast, Motorola's VIAMOTO™ Solutions, XM Satellite Radio and XM NavTraffic.
Forward-Looking Statement
This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Because these statements apply to future events, they are subject to risks and uncertainties that could cause actual results to differ materially, including Traffic.com’s history of operating losses, risks associated with its recently expanded business model, the substantial competition it faces, its ability to maintain advertiser relationships and attract additional advertisers, its dependency on government contracts, possible failure of its traffic information management system, and failure to protect its intellectual property or to defend against intellectual property claims of others. These and other risks are described in greater detail in Traffic.com’s filings with the Securities and Exchange Commission. Traffic.com may not actually achieve the goals or plans described in its forward-looking statements, and investors should not place undue reliance on these statements. Traffic.com disclaims any intent or obligation to update any forward-looking statements as a result of developments occurring after the date of this press release.
The Traffic.com logo, Jam Cast, TrafficOne, and NeXgen are trademarks and Traffic.com is a registered trademark of Traffic.com, Inc. All other product or service names or marks are the property of their respective owners. © Traffic.com, Inc. 2006.